Your name as the team knows it, and the passcode Matthew gave you.
At most four moves, by name, from the strategist's read of the numbers. One button starts each.
Your creative ideas first, if you have any. Then four questions. The coach asks only what is missing, then hands back a one-page brief.
The team's week on one page. A card for each job, with small steps and the people doing them.
Click a card to open it. Drag a card to another day. Click the status on a card to move it on: to do, doing, done.
Something on the Desk not working, or something you'd like changed? Say it here in your own words. Claude turns it into a short brief and asks what it needs to know. When the brief is right, send it to Matthew. If he says yes, the change is built and goes live on the Desk.
Every campaign and where it stands. Open one to see what to do next.
The post keeps its words, likes and comments. The Desk adds the button, the approver sets the rand, and the results are read like any campaign. A Facebook post gets the WhatsApp button (Home Palette) or a link to the site (Lively). An Instagram post can only take a link button, so for Home Palette it opens WhatsApp but counts as clicks: when the same reel is on both sides, pick the Facebook one for the chat button. A story is up for 24 hours, and Meta can boost it only while it is up: approve the rand and build the boost before it comes down. It runs in Instagram Stories only, with the same link button. Meta will not boost a story with copyrighted music or stickers.
What each way of spending brought, read from Meta every six hours: everything in each brand's ad account, built on the Desk or boosted in the apps. Home Palette is judged on WhatsApp chats, because it sells in the showroom; Lively on visits to the shop.
Nothing here is lost. An idea that is not right for this month may be right for the next one. Open one to edit it or to ask the coach again; earlier versions stay underneath.
Ask anything about the marketing: a strategy for a campaign, what the numbers say, what to do next. The strategist reads our notes and reports before answering, hands back a written note, and then a PDF you can send on.
Describe the change in plain words, add your images, send it. Claude makes the change on a draft copy of the live site and sends back a preview link within a few minutes. Each change gets its own draft unless you choose an existing one. Nothing goes live until Matthew publishes it.
Set once per brand by Matthew. The approval card enforces these four numbers; the team approves inside them.
The week's items on the board are addressed by these names. Type the name as the person signs in.
Who cards on the Workstation can be for, and who hears back by email about their Feedback requests. One person per line: name, then email if they have one, e.g. Roné | rone@livelyfabrics.com
Addresses, hours, destinations, the stories we own, and the claims we never make. One item per line.
Claude only ever edits and pushes these unpublished drafts. The live theme is never touched from here.
Files go from the team's browsers straight into the shared LH Marketing folder in Google Drive, then sync to Matthew's Mac. Both values below are public identifiers from Google Cloud Console, not secrets.